So I’m scrolling through my comments today, all of which are in my spam folder. I guess that in and of itself that should say something, but I don’t listen very well. Ask anyone who knows me. Go ahead. Back now? See? I told you. Anyway, the spam filter has caught about a dozen comments begging me to try out an online SEO tool because the spam tells me I have no on-site SEO to speak of, and without it I can’t “monetize” my site.
What? How can this be? I saw a cartoon about it, so I should know what I’m doing!
Okay, so I didn’t read a wiki, or a book, or a set of clay tablets with cuneiform advertising help, or anything like that. I’m lazy. Didn’t the people tell you that, too?
For those of you not in the know, SEO stands for “Search Engine Optimization”, and it is a way of writing things which is supposed to make it easier for random people, organizations, websites, or cybernetically-enhanced troglodyte/duck mating mishaps find your website and become your number one fan or some such. SEO is the lifeblood of using your website as a marketing tool, you see. If you write about monkeys, you’re gonna want search engines to point to your site when people type “monkeys” in that Google search bar, right? Well, I guess without some magic wand, anyone looking for “T. Mike McCurley” is going to redirected to a recruitment site for the Renegade Legions, and wind up behind the yoke of a beat-to-shit grav tank dodging mass drivers. I do know that a search will often link you to the works of a Texas-based attorney who happens to share most of the name. Hi, Mike! Hope things are going well down there.
Get ready for the surprise, folks and Folk. It’s gonna be a doozy. Ready? Here it comes:
I don’t know jack shit about SEO in the real world. I know, I know. You’re all in the floor now, and you spilled your mocha chai hookybooky drink all over your feet. My bad. I did warn you, though. See? Look up just one paragraph!
I have looked into it to see what it is all about, but the concepts and jargon that get thrown about make it about like reading stereo instructions…In Japanese…In the dark…In the midst of a 3-day bender. There are folks who specialize in advertising that speak this like a second language, and to them I say, “You go, girl. Do your thing.” Believe me, I’m not coming down on these people. Firearms people speak in ballistics charts and windage. Mechanics speak of torque and fuel injection systems. Dispatchers speak in ten-codes. Every group has its own jargon. If you’re an advertiser with a great knowledge of SEO practices and the ability to put them into play and bring a ton of money into your pockets or those of your clients, then hell, yeah! I’m proud of you! That is an accomplishment.
Me? I’m a writer. I write, and I do it mostly for fun. Yeah, I have stuff for sale as well, but if you just want to read some things, come on in! There’s plenty of free words here. Read, enjoy, and come back now and then. Hell, sign up for the newsletter thing that comes out whenever I pull my head outta my butt long enough to type one up, and you’ll get stuff others might never see. I’m not gonna sit here and claim to be in the ranks of the lofty as far as authors go. I’m not the multi-million-selling master of suspense or horror or science fiction or whatever. They might well employ those SEO masters mentioned above to optimize their site and make it pop up whenever someone types in some random-ass word into a search engine. I don’t know. I do know that it says “superhero stories” up there somewhere, and if you search for that phrase, somewhere on the three quadrillionth page of Google search results, you might get a hit for me.
Face it: most people who read these words are already digging my stuff for one reason or another. To y’all I say, “Thank you! You’re the reason this is still fun.”
So, back to the original point (Yeah, I tend to wander from topic to topic, huh?): I don’t need a magic online SEO tool. I don’t need a team of advertisers. All I need is some words to flow, and some people to smile when they read them. If that means that I’m not selling a million copies of my books every eleven seconds, then so be it.